Great product.
Dying pipeline.
Referrals and word of mouth got you here. They stopped scaling, and nothing replaced them. Norith runs your cold outbound end to end: infrastructure, lead research, copy, sending, and reply handling. 15 qualified meetings in 30 days, or every performance fee is wiped. No-shows never count, and you never pay for meetings that did not happen.
30 minutes. No deck. If your ICP is a bad fit for cold email, I will say so on the call.
The problem
You built the product.
Now you are also the SDR.
Your hours are the ceiling
List building, verifying emails, writing first lines, chasing follow-ups, triaging replies. Prospecting quietly eats the hours that should go to product, customers, and closing. The most expensive person in the company is doing its lowest-leverage work.
Both options are expensive
Hiring an SDR means months of salary and ramp before you know if outbound even converts for you, and if the hire misses, the clock and the salary start over. Doing nothing means pipeline stays a referral lottery. Neither is a plan.
The Monday question
Every week starts the same way: where do the next customers come from. Ad costs keep climbing, referrals are not a system, and hope is not a channel. Meanwhile the CRM only counts the deals you opened, never the ones you did not.
Already tried cold email yourself and burned a domain doing it? That is the most common story I hear. The problem was never the channel.
What you get
Everything between your product and a booked meeting.
You give access to your calendar and approve the target profile. I handle the rest. You show up to the meetings.
- InfrastructureWarmed sending domains and inboxes, separate from your company domain, set up and monitored so mail lands in the primary tab.
- LeadsHand-qualified list of your exact buyers, one contact per company, every email verified before a single send.
- CopyEvery email written per lead, anchored to a real reason to reach out now: a hiring push, fresh funding, and other high-intent signals that mark buying windows. No mail-merge blasts.
- SendingCampaigns launched, throttled, and monitored daily to protect deliverability while volume ramps.
- RepliesEvery reply triaged and answered. Interested buyers get moved to your calendar, not left waiting. Opt-outs are suppressed instantly across all future sending.
- ReportingMonthly performance report: meetings booked, show rate, reply rates, and pipeline generated. Numbers, not vibes.
Process
Three steps. You are needed for one call.
Target and build
One onboarding call to lock your ideal buyer in writing. I set up domains and inboxes, then source and verify the lead list against that exact profile.
Launch
Campaigns go live. If you provide warm sender domains, outreach can start within a day. Otherwise sending starts as soon as warm-up protects deliverability.
Report and sharpen
Every campaign generates data: which subject lines land, which segments reply, which messaging books. Each month I use it to sharpen the next: tighter targeting, better replies, more meetings.
Pricing
The exact deal, in writing.
Most agencies make you book a call to hear a number. Here is the full structure, so the call is about fit, not a pricing ambush.
No AI SDR army, no ten thousand sprays a month, no guaranteed-30-meetings theater. Volume without targeting is how domains die. These are the full terms. Engagements run on a signed agreement that says the same thing in legal language.
Book a callWho is behind Norith
Hugo Thunborg
Founder, NorithMost B2B SaaS founders I talk to are not short on ideas. They are short on hours. The founder is the best seller in the company and also the most expensive one, and outbound quietly eats that time: list building, verification, first lines, follow-ups, reply triage. Every hour of it is an hour taken from the product, the customers, and the deals only you can close.
Founders I talk to have already paid an agency that promised the moon and delivered a spam folder. Norith exists so you never have to choose between building the product and feeding the pipeline. I build the sending infrastructure, source and verify every lead, write every email, and read every reply. One operator, accountable for the whole chain, paid on the result.
FAQ
Questions founders actually ask.
Who is this for?
B2B SaaS founders at $1-10M ARR, roughly 5-30 people, who need qualified pipeline and do not want to spend months hiring and training an SDR team to get it.
What if it does not work?
The $300 per-meeting fee only exists when meetings exist. Deliver under 15 in the 30 days and every per-meeting fee is wiped. And because you own the domains, the lead lists, and the data, the base bought you working outbound infrastructure either way.
Will this put my domain reputation at risk?
No. Campaigns send from separate lookalike domains built for outbound, never from your primary domain. Your company's email reputation is never exposed. If a sending domain degrades, it gets replaced. Your real domain is untouched, and you own the sending domains either way.
How long until I see results?
Within a day of receiving warm sender domains. Otherwise campaigns warm up after the onboarding call and outreach starts at week 2. Every month you get a full performance report: meetings booked, reply rates, pipeline generated.
What do you need from me to start?
One onboarding call to lock the target buyer profile in writing, access to your calendar for bookings, and your sign-off on the campaign before launch. Setup runs from there without you.
Do I need to do anything once we start?
No. I handle lead research, email writing, sending, follow-up, and booking. You show up to the meetings.
Can you integrate with our existing tools?
Yes. I work with Apollo and Instantly, and I plug into your CRM and outreach stack. If you use something specific, tell me on the call and I will confirm before we start.
What happens to the domains and lists?
You own them. The sending domains, the lead lists, all of it stays yours. No six-month lock-in, no walking away empty-handed.
Should I hire an SDR or an agency?
An SDR makes sense once outbound is proven for your ICP and you can afford months of ramp to find out. Until then you are paying a salary to run an experiment. Norith is the cheaper experiment: fixed base, performance fees only on delivered meetings, and everything built transfers to your future SDR.
Book a call
Get the meetings without becoming the SDR.
One 30-minute call. We look at whether cold email fits your buyer, what realistic numbers look like for your market, and what staying your own SDR is costing you in hours and hires. If outbound is wrong for your ICP, I will say so and save us both the time.
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No deck. No follow-up sequence if you say no.