You hired AEs faster than you built process.Now nobody trusts the number.

Q: What does the teardown actually involve?

An audit of what's publicly observable: your forms, speed-to-lead, nurture, and booking flow, plus your portal if you grant read-only access. You get a 15–20 minute recorded video naming two or three specific leaks and what they cost. No call, no pitch deck.

Q: What happens after go-live?

Every build includes a 30-day adoption checkpoint. After that, the Run retainer for ongoing operation, or a clean documented handover. No lock-in either way.

Q: Should we hire a full-time RevOps person instead?

Eventually, probably yes. Building the system first and then hiring someone to run it is the cheaper order of operations. Your hire starts with a data dictionary and a documented portal.

Deals live in spreadsheets and rep memory. Marketing and sales argue about lead quality. Pipeline is still referrals. Norith builds the revenue system: data architecture, an inspectable pipeline, forecasting your board can trust, and the outbound that fills it. Fixed price. Fixed scope. The teardown costs nothing and the findings are yours either way.

Get a free teardown See pricing

Series A/B B2B SaaS · Post-raise · 10–100 people · Sales-led · US market · HubSpot

Three ways the number stops being real

The forecast nobody trusts

Deals advance because a rep feels good, not because a buyer did something. Every stage is a vibe. Forecasts built on rep sentiment miss by 25–40%, and the board can tell.

The handoff that leaks

Marketing calls it qualified. Sales calls it noise. Nobody measures speed-to-lead, so hot leads cool in an inbox while the argument continues.

Pipeline is a referral lottery

The founder's network got you to the raise. It doesn't scale, and the system that should replace it was never built.

A CRM nobody trusts is worse than a spreadsheet. It produces confident numbers that are wrong.

Already had someone take a shot at this? About a third of HubSpot rescue projects start exactly there. The teardown will find what they missed.

What gets built

One system, one operator. Every layer exists to make a revenue question answerable.

Data architectureObjects, properties, and associations designed so every question your board asks in twelve months is answerable. Enumerated fields, no free-text mush.

PipelineFive to seven stages with written exit criteria. Deals advance on recorded buyer actions, enforced by required fields.

Lifecycle & scoringOne automated path from lead to customer. Fit and engagement scored separately, so SDR hours go to real buyers.

AutomationRouting that checks ownership before round-robin. Handoff SLAs with escalation. Hygiene that runs itself.

ForecastingThe number you take to the board, defensible. Forecast categories kept separate from stages, weighted pipeline, goals per rep, a weekly submission cadence.

DashboardsOne per audience: board, VP Sales, reps. Each report answers one question and drives one decision. Plus a hygiene board where every number should read zero.

Outbound engineDomains, ICP targeting, per-lead copy, sending, reply handling, all wired into the CRM so every meeting is attributed to its source.

IntegrationsBilling and enrichment connected in the right order, so revenue data lives on the record instead of in five tabs.

HandoverData dictionary, documentation, recorded training. You own the system and understand it. No dependency by design.

How it runs

01 · Teardown & scope

Diagnose before touching anything

You get a recorded 15–20 minute audit of your GTM and portal, sent to you. No call required. If it makes sense to go further, we agree a written scope. The findings are yours either way.

02 · Build

Fixed scope, defined weeks

Written exit criteria on every stage, required fields enforcing them, forecast configured, dashboards live, outbound infrastructure standing. $8,000. No surprise invoices.

03 · Run & adopt

Adoption is the product

A 30-day adoption checkpoint, documentation, and training, because most implementations fail on adoption. Then ongoing: backlog, hygiene, outbound execution, monthly review.

Pricing, in the open

TeardownFreeA recorded audit of your GTM and portal, sent to you. Yours to keep, whether or not we ever speak.

Build$8,000 fixedThe full system above: architecture, pipeline, scoring, automation, forecasting, dashboards, outbound infrastructure, handover. Delivered in defined weeks.

Run$3,000 / monthPrioritized backlog, data hygiene, outbound execution, monthly business review. No lock-in.

Fixed scope meansA written scope, two revision rounds, and a change-order clause for anything beyond it. That's how the price stays the price.

Payment50% deposit, 50% on delivery. Retainer billed monthly in advance. USD, ex-VAT.

Out of scopeEnterprise Salesforce migrations, multi-region compliance builds, anything that needs a team. Scoping out is how the fixed price stays fixed.

You keepThe portal, the documentation, the data dictionary, the sending domains and lists. All of it, whether or not the engagement continues.

Who's behind Norith

I'm Hugo Thunborg, founder of Norith. HubSpot certified in Revenue Operations, Sales Hub, Marketing Hub, and Reporting. I work with US B2B SaaS teams.

Every engagement runs on the same discipline: you get written exit criteria on every pipeline stage, a fixed scope in writing, a documented handover, and findings that stay yours either way. If the teardown shows Norith can't help, you'll hear that in the video.

DPA available · Least-privilege access, never blanket super-admin · Read-only audit before any admin access · E&O insured · W-8BEN on file

Questions, answered straight

Who is this for?

Series A/B US B2B SaaS, 10–100 people, sales-led, recently raised, on HubSpot or moving to it. If you're pre-revenue, enterprise, or product-led-only, this probably isn't the right fit, and I'll say so.

What does the teardown actually involve?

The audit covers what's publicly observable: your forms, speed-to-lead, nurture, and booking flow, plus your portal if you grant read-only access. You get a 15–20 minute recorded video naming two or three specific leaks and what they cost. No call, no pitch deck.

We're not on HubSpot yet, or we're migrating off Salesforce.

A greenfield HubSpot build is the ideal case for this scope. Simple migrations are in scope. Enterprise Salesforce migrations are out. They need a team, and pretending otherwise is how projects fail.

How do you get access to our systems?

Staged. Read-only for the audit, then least-privilege scoped access for the build. A DPA before any data is touched. Two or three super-admins stay on your side, always.

What if the build reveals bigger problems than we scoped?

You get a written change order with the problem, the fix, and the price. You decide. The fixed scope never silently expands.

How is this different from HubSpot's own onboarding?

HubSpot onboarding is guidance. They advise, you build. This is done-for-you and covers what onboarding leaves out: forecasting configuration, role-based dashboards, outbound, and adoption.

Does the outbound run on our domain?

On dedicated sending domains built for you, warmed properly, with replies landing where your team works. Every meeting booked is attributed in the CRM. You keep the domains and the lists.

What happens after go-live?

Every build includes a 30-day adoption checkpoint, because configuration nobody uses is failure. After that, the Run retainer for ongoing operation, or a clean documented handover. No lock-in either way.

Should we hire a full-time RevOps person instead?

Eventually, probably yes. A first RevOps hire runs $120K+ and inherits whatever system exists on day one. Building the system first and then hiring someone to run it is the cheaper order of operations. Your hire starts with a data dictionary and a documented portal.

What's out of scope?

Enterprise Salesforce migrations, multi-region compliance builds, custom software development, anything requiring a team. If your situation needs those, I'll tell you in the teardown and point you at people who do it well.

Start with the teardown

Free, recorded, sent to you. Or book a call if you'd rather talk first.

Pick a time

The scheduler loads only when you click. Nothing tracks you until then. Prefer email? hugo@norith.ai with your website and one sentence on what's broken. The teardown arrives within a few days.